At a glance
DraftKings uses AI data science to identify which customers are likeliest to lose and targets them with betting incentives. The company has resisted using similar AI to protect problem gamblers.
DraftKings uses AI and data science to identify which customers are most likely to lose money, then targets those customers with betting incentives and promotions. The company has simultaneously resisted proposals to use similar AI tools to identify and protect problem gamblers.
This is algorithmic harm targeting. DraftKings isn't just operating a gambling platform — it's using predictive tools to identify vulnerable users and push them toward decisions that will cost them money. The fact that they could build protection-focused AI but chose not to shows the priority is profit extraction, not user welfare. This is what AI-enabled targeting looks like when there's no guardrail: companies can find and isolate at-risk users faster than ever before.
Citation trail
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