At a glance
Google purchased 100 million Spirit Airlines emails and 500 million Teams chats at auction for $10 million to feed its AI systems. The data came from a bankrupt carrier and included sensitive customer information.
Google purchased 100 million Spirit Airlines emails and 500 million Teams messages from an auction after the airline declared bankruptcy. The data included sensitive customer information and cost $10 million. Google intends to use this material to train AI systems.
This is personal data from millions of people being sold to fund a bankrupt company's obligations, then used to train proprietary AI. The individuals whose emails and messages are included didn't consent to this transfer and have no say in how the data is used. The transaction is legal because the data came from a bankruptcy auction, but it exposes how personal information can be commodified at scale.
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