At a glance
New Jersey passed a law prohibiting supermarkets from using shoppers' personal data to set individualized prices. The ban comes as inflation pressures make pricing transparency a consumer issue.
New Jersey passed a law prohibiting supermarkets from using shoppers' personal data to set individualized prices based on their shopping history, income level, or other private information. The ban treats dynamic pricing like price discrimination — using information asymmetry to charge different customers different prices for the same product.
This is a direct response to inflation pressures making pricing transparency a consumer issue. Stores have long experimented with charging different prices to different customers based on data collection. When prices are already high, customers care more about whether they're being individually targeted for higher rates. New Jersey's ban suggests other states will follow if the practice becomes widely known.
Citation trail
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