At a glance
New Jersey's governor signed a law prohibiting retailers from using personal data to charge different prices for identical products to different customers, protecting consumers from algorithmic discrimination.
New Jersey's governor signed a law prohibiting retailers from using personal data to charge different prices for identical products to different customers. The law targets algorithmic price discrimination—when a store charges you more than the person next to you for the same item based on data they've collected about you. It's a consumer protection measure against pricing systems that most people don't know exist.
Citation trail
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