At a glance
Sony deleted its social media accounts for over 24 hours following massive backlash over plans to eliminate physical games from PlayStation.
Sony deleted its social media accounts for over 24 hours following massive backlash over plans to eliminate physical games from PlayStation 5. The deletion was a dramatic response to a policy announcement that angered customers. Sony's accounts are now restored, but the backlash forced the company to confront the depth of consumer opposition to its plan.
The scale of backlash was severe enough to make a major corporation shut down its social media presence. This suggests either Sony underestimated how much customers value physical games or the announcement was poorly timed and poorly messaged. Either way, the company's response—going offline rather than engaging—indicates they didn't have a good answer to the criticism.
Citation trail
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